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Direct Response Marketing Officer
The Direct Response Marketing Officer primary responsibilities: Serve as first point of contact for sustaining donors, offering stewardship and assistance with their monthly gift Manages sustainer direct response efforts like telemarketing and canvassing, serving as the point person for vendors. Collaborates with special event teams to develop sustainer conversion strategies for event participants Stays up-to-date on sustainer program trends, and recommends new channels and initiatives to grow the program Monitors and analyzes sustainer performance across all channels, and makes strategy and creative recommendations for the enhancement of the program. Provides quality control of monthly donor campaign materials; help develop, review and


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The mission of the American Marketing Association New York is to inspire, support and celebrate brilliance in marketing. Founded in 1931, the AMA New York is the principal community for marketing professionals across all industries and disciplines in the New York area. Offering programs, monthly events, and interaction with the chapter through volunteer activities, we provide marketers with an opportunity to increase their knowledge and reach in the marketing community. AMA New York is the creator of the Effies, the Greenbook and the new Marketing Hall of Fame, which honors outstanding marketers nationwide.

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