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Tillmore

Fort Wayne, Indiana

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Tillmore

Laredo, Texas

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St. Louis, Missouri

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Irving, Texas

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Lubbock, Texas

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North Las Vegas, Nevada

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Assoc Director Marketing and Mission Experience
1.  Build a platform for integrating marketing and admissions analytics using data combined from a wide range of sources including: Google Analytics, Slate, and other platforms to deliver actionable insights for shaping marketing strategies. 2.  Track conversion rates for all marketing efforts and continually optimize digital campaigns and materials for best performance. 3.  Devise new strategies to grow leads and applications for all SOM degree programs. 4.  Creatively develop lead-nurturing campaigns, workflows, and strategies for all programs. 5.  Work collaboratively with departments around the school to deliver consistent messaging across all channels with a special focus on email marketing. 6.  Control multiple departmental marketing budgets to support paid media campaigns across all


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