1. Build a platform for integrating marketing and admissions analytics using data combined from a wide range of sources including: Google Analytics, Slate, and other platforms to deliver actionable insights for shaping marketing strategies. 2. Track conversion rates for all marketing efforts and continually optimize digital campaigns and materials for best performance. 3. Devise new strategies to grow leads and applications for all SOM degree programs. 4. Creatively develop lead-nurturing campaigns, workflows, and strategies for all programs. 5. Work collaboratively with departments around the school to deliver consistent messaging across all channels with a special focus on email marketing. 6. Control multiple departmental marketing budgets to support paid media campaigns across all channels. 7. Strategically plan media buys with maximum cost efficiency to achieve campaign goals. 8. Produce and maintain marketing schedules and deliverables for both online and traditional media campaigns. 9. Direct search engine optimization strategy for all school web sites and content. 10. Direct the tactical contributions of 3rd party agencies and vendors for all marketing campaigns. 11. Monitor market conditions and marketing efforts of SOM's competitive set. 12. Coordinate with IT department on marketing technologies, including in-house databases. 13. Continually assess new technologies and keep the school at the forefront of developments in digital marketing. 14. Any other duties and tasks as assigned.
Preferred Education: Master's degree preferably in marketing or related field. Experience at a top (e.g., Fortune 100) marketing, consulting, or experience firm. Global orientation; experience working across countries and regions, and fluency in more than one language.
Preferred Education, Experience and Skills: Master's degree preferably in marketing or related field. Experience at a top (e.g., Fortune 100) marketing, consulting, or experience firm. Global orientation; experience working across countries and regions, and fluency in more than one language.
Required Skill/ability 5: A team player who works well with other members of the staff. Some night and weekend work. May include travel. A leader with a positive and can-do attitude who supports the mission of the center. Commitment to an inclusive workplace.
Posting Position Title: Associate Director, Marketing
Required Skill/ability 3: Proven project management skills, including the ability to organize and manage multiple projects and processes simultaneously, experience tracking multi-stage projects or processes to completion. Proficiency with Windows and Microsoft products. Experience with content management system.
Work Week: Standard (M-F equal number of hours per day)
University Job Title: Assoc Director Marketing and Mission Experience
Required Skill/ability 1: Demonstrated ability to translate strategy into executional excellence. Experience in content creation and deployment, customer experience, and/or social media marketing. Superior oral and written communication skills.
Required Skill/ability 4: Proficiency with existing social media tools including Twitter, LinkedIn, blogs and SEO, and curiosity to keep abreast of emerging tools. Excellent problem solving and conflict resolution skills with a focus on attaining desirable outcomes rather than just checking off a to-do list.
Required Skill/ability 2: Superior interpersonal skills to interact effectively and represent the school well with participants, faculty, students, administrators, and corporate contacts. Excellent attention to detail.
Bachelors degree in business and a minimum of 5 years; experience in digital marketing, advertising or related communications field or an equivalent combination of education and work experience.
Yale University is an American private Ivy League research university located in New Haven, Connecticut. Founded in 1701 in the Colony of Connecticut, the university is the third-oldest institution of higher education in the United States.