Director of Marketing, Communication and Engagement
Appalachian State University
Location: Boone, North Carolina
Internal Number: 33572
Appalachian State University is an Affirmative Action/Equal Opportunity Employer. The University does not discriminate in access to its educational programs and activities, or with respect to hiring or the terms and conditions of employment, on the basis of race, color, national origin, religion, sex, gender identity and expression, political affiliation, age, disability, veteran status, genetic information or sexual orientation.
Director of Human Resources/EEO Officer Office of Human Resources 330 University Hall Dr. Boone, NC 28608 (828) 262-3187
Office of Title IX Compliance 123 I.G. Greer Hall Boone, NC 28608 (828) 262-2144
ADA/504 Coordinator & Office of Disability Resources Director Office of Disability Resources 224 Joyce Lawrence Lane/Suite 112 Anne Belk Hall Boone, NC 28608 (828) 262-3056
Background Check Statement:
Any offer of employment to a successful candidate will be conditioned upon the University's receipt of a satisfactory criminal background report.
Eligibility for Employment:
Proper documentation of identity and eligibility for employment will be required before the hiring process can be completed. This position may or may not be eligible for H-1B sponsorship; EHRA positions are evaluated on a case-by-case basis. To request further information about sponsorship for this position, please contact International Student and Scholar Services and Outreach at [email protected]
Knowledge, Skills, and Abilities:
Understanding of organizational strategies, goals, objectives, policies, and procedures.
Familiarity with software applications, including content management systems for the web; graphic design products (Adobe Creative Suite), desktop publishing programs (word, excel, PowerPoint); CRM software; and tracking systems (Google Analytics).
Excellent organizational skills.
Excellent interpersonal skills, including effective communication skills with a wide range of individuals and constituencies in a diverse market.
Experience in marketing to diverse audiences.
Strategic planning skills and expertise.
Leadership and supervisory skills promoting productivity and creativity.
Ability to respond in a timely manner to inquiries, complaints, and input from all stakeholders.
Ability to present information efficiently.
Ability to make decisions in accordance with rules, regulations, and standards of the university.
Ability to exercise complete confidentiality.
Ability to balance attention to detail and strategic vision.
Ability to creatively execute projects under tight timelines.
Ability to analyze and interpret information, reports, and legal documents.
Diplomacy in relating to others.
Creatively executes projects with a focus on bottom-line results.
Willingness and ability to learn new software and products as industry changes arise.
Proficiency in software, hardware, and processes related to multimedia and graphic design production.
Education and Work Experience:
Bachelor's Degree in Public Relations, Advertising, Design, Communications, Journalism, Educational Media or related field; individual with bachelor's degree and equivalent training or work experience also considered. Minimum 6 years professional experience OR Master's Degree in Marketing, Communications, or related field and 4 years professional experience.
Broad knowledge of marketing, communications, and event management.
Familiarity in working in a highly collaborative environment.
Minimum of 3 to 4 years of experience in managing projects and resources including managing timelines, establishing priorities, distributing responsibilities, and meeting milestones and deliverables.
Type of Position: Full Time Position
Work Schedule/Hours: Monday-Friday, 8:00 am - 5:00 pm
Department: College of Fine and Applied Arts - 265000
Appalachian State University, located in Boone, North Carolina’s Blue Ridge Mountains, prepares students to lead purposeful lives as engaged global citizens who understand their responsibilities in creating a sustainable future for all. The transformational Appalachian experience promotes a spirit of inclusion that brings people together in inspiring ways to acquire and create knowledge, to grow holistically, to act with passion and determination, and embrace diversity and difference. Appalachian enrolls about 18,000 students, has a low faculty-to-student ratio and offers more than 150 undergraduate and graduate majors. It is one of 16 universities in the University of North Carolina system.