Associate Director, Marketing and Communications

US-NY-New York

Job ID: 2022-9729
Type: University Enrollment Management (WS1960)
# of Openings: 1
Category: Marketing/Advertising/Public Relations/Media/Video/Audio
New York University

Overview

The Associate Director, Marketing and Communications is a local marketing team leader who drives strategic marketing plans for undergraduate enrollment. This role will oversee the day-to-day marketing portfolio and outputs of a team of talented marketers, across 4 practice areas (growth, content, engagement, and pipeline), ensuring alignment and consistency across the prospective student journey. Additionally, the Associate Director will collaborate across two other campus-based associate directors in Abu Dhabi and Shanghai on shared initiatives and ensuring proper support and distribution of resources. The Associate Director will liaise with prospective-student-facing offices, including the Office of Undergraduate Admissions, including the Pipeline division, University Relations & Public Affairs, Visitor Relations and Special Events, School & College Counterparts, and the Office of Financial Aid.

Responsibilities

Required Education:
Bachelor's Degree

Preferred Education:
Master's Degree in marketing, communications or related field. Bachelor's Degree in these fields preferred as well.

Required Experience:
5+ years experience in marketing and communications. Management experience

Preferred Experience:
Experience working in a higher education context or non-profit organization is preferred, but not required. Experience with email and web content management systems.

Required Skills, Knowledge and Abilities:
Independent and critical thinker with experience in leading data-driven, marketing strategies across a wide-variety of channels print, digital, paid media, PR, and social media. Superior written, oral, and interpersonal communications skills; Demonstrated ability to effectively organize and manage multiple projects and priorities; Proven ability to work collaboratively and effectively with and across teams and to function well in a larger and global environment; Results and detail oriented, highly organized and creative self-starter ; Ability to set goals and easily adapt to changing demands; Ability to work some evenings and weekends as required by admissions events

Preferred Skills, Knowledge and Abilities:
Proficient in HTML. Proficiency in web content development methodology, software, and standards. Familiarity with Slate CRM.


Qualifications

NYU aims to be among the greenest urban campuses in the country and carbon neutral by 2040. Learn more at nyu.edu/nyugreen.

EOE/AA/Minorities/Females/Vet/Disabled/Sexual Orientation/Gender Identity

PI177646635