• (a) researches and gathers information about the academic and clinical aspects, programs, policies, events or external outreach affecting operations;
• (b) drafts, edits and verifies content for academic, clinical, or research communications; 
• (c) assists department administration in the development of internal department communications materials, presentations; 
• (d) manages promotions of public education, outreach and special events; 
• (e) serves as the lead marketing budget and campaign planner for the department. 

• (a) manages and monitors online presence and develops content and managing social media strategies including geo-targeted and paid campaigns;
• (b) creates and administers content for various campaigns across multiple social media platforms;
• (c) measures and tracks social media growth, campaigns and advertisements and recommends changes in strategy. 

CREDENTIALS TO BE VERIFIED BY PLACEMENT OFFICER

1. Bachelor's degree in English, communications, journalism, radio/television broadcasting, web/digital media, public relations, marketing, business, research or a related field.
2. Three (3) years (36 months) of professional work experience in public relations, journalism, social media, communications, marketing, newspaper reporting, radio/television broadcasting, or science news or research publications.

1. Knowledge of the structure and content of the English language including the meaning and spelling of words, rules of composition, and grammar.
2. Knowledge of recruitment practices.
3. Knowledge of social media analytics, social media publishing tools, web analytics, and tracking technologies.
4. Knowledge of principles and methods for showing, promoting, and selling products or services. This includes marketing strategy and tactics, product demonstration, sales techniques, and sales control systems.
5. Knowledge of media production, including social media platforms and efficiency of use, communication, and dissemination techniques and methods.
6. Knowledge of Microsoft Office, presentation software, spreadsheet software, video creation and editing software, web page creation and editing software, and analytical or scientific software.
7. Knowledge of administrative and clerical procedures and systems.
8. Skill in producing live social media coverage.
9. Skill in verbal and written communication.
10. Skill in identifying complex problems and reviewing related information to develop and evaluate options and implement solutions.
11. Skill in time management, organizing work assignments, and responding quickly and effectively to challenges.
12. Ability to develop and execute marketing, and strategic communications plans to effect outcomes.

About Southern Illinois University - School of Medicine

SIU School of Medicine was established in 1970 with a mission to educate physicians for central and southern Illinois. We are a medical school with four areas of excellence: medical education, patient care, research and community service. SIU School of Medicine provides education to undergraduate medical students, medical and surgical residents, fellows, and physician assistant students. Our clinical practice, SIU Medicine, includes a team of more than 250 health care professionals including university physicians and faculty members who are collectively dedicated to providing excellent medical care, advancement of care through research, and training the next generation of physicians. As the premier provider of health care services, SIU Medicine offers both primary care and specialized treatment services including preventative and diagnostic. SIU works in partnership with hospitals and clinics throughout central and southern Illinois to meet the health care needs of our communities.

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