American Marketing Association New York (AMA New York), AMA New York Career Center|Find Your Career Here

May 24, 2018

Cookies are small text files containing a string of characters that can be placed on your computer or mobile device that uniquely identify your browser or device.

Cookies allow a site or services to know if your computer or device has visited that site or service before. Cookies can then be used to help understand how the site or service is being used, help you navigate between pages efficiently, help remember your preferences, and generally improve your browsing experience. Cookies can also help ensure marketing you see online is more relevant to you and your interests.

Our website stores and retrieves information on your browser using cookies. This information is used to make the site work as you expect it to. It is not personally identifiable to you, but it can be used to give you a more personalized web experience. Because we respect your right to privacy, you can choose to change your privacy preferences to prevent non-essential cookies from being set.

Below is a list of the cookies we use on this site, which is updated whenever new cookies are encountered and classified by our website team.

These cookies are necessary for the website to function and cannot be switched off in our systems. They are usually only set in response to actions made by you which amount to a request for services, such as setting your privacy preferences, logging in or filling in forms.

You can set your browser to block or alert you about these cookies, but some parts of the site will not then work. These cookies do not store any personally identifiable information.

These cookies allow us to count visits and traffic sources so we can measure and improve the performance of our site. They help us to know which pages are the most and least popular and see how visitors move around the site.

All information these cookies collect is aggregated and therefore anonymous. If you do not allow these cookies we will not know when you have visited our site, and will not be able to monitor its performance.

If you'd like to delete all cookies or instruct your web browser to delete or refuse cookies, please visit the help pages of your web browser.

Please note, however, that if you delete performance cookies or refuse to accept them, you might not be able to use all of the features we offer, you may not be able to store your preferences, and some of our pages might not display properly.

You can always opt-out of Google Analytics cookies by using Google's opt-out tool.

If you do not want us to use performance cookies to track analytics about your visits to our site you can update cookie preferences.

BTIBROWSERDATA	Stores arbitrary (non-sensitive) data for maintaining state. (e.g. search criteria used to control pagination when searching for/viewing jobs)
NAYLOR_PRIVACY	Stores privacy preferences.
NAYLOR_AUTH_PKT	Encrypted information used for keeping a user "logged in".
REFERRER1_92272	Stores the original referring domain.
TRACKER_92272	Stores the most recent referring domain.
BTI-DATE-TIME-JS-ENTERED	A timestamp when the user entered the site.
BTIViewedJobsCached	Stores last few jobs the user visited in order to mark them as viewed for a better user experience.

Google Analytics
__utma	A persistent cookie - remains on a computer, unless it expires or the cookie cache is cleared. It tracks visitors. Metrics associated with the Google __utma cookie include: first visit (unique visit), last visit (returning visit). This also includes Days and Visits to purchase calculations which afford ecommerce websites with data intelligence around purchasing sales funnels.
__utmb & utmc	These cookies work in tandem to calculate visit length. Google __utmb cookie demarks the exact arrival time, then Google __utmc registers the precise exit time of the user. Because __utmb counts entrance visits, it is a session cookie, and expires at the end of the session, e.g. when the user leaves the page. A timestamp of 30 minutes must pass before Google cookie __utmc expires. Given__utmc cannot tell if a browser or website session ends. Therefore, if no new page view is recorded in 30 minutes the cookie is expired. This is a standard 'grace period' in web analytics. Ominture and WebTrends among many others follow the same procedure.
__utmt & __utmt_c2	This cookie lives for 10 minutes and is used to throttle our request rate to Google.
__utmz	Cookie __utmz monitors the HTTP Referrer and notes where a visitor arrived from, with the referrer siloed into type (Search engine (organic or cpc), direct, social and unaccounted). From the HTTP Referrer the __utmz Cookie also registers, what keyword generated the visit plus geolocation data. This cookie lasts six months. In tracking terms this Cookie is perhaps the most important as it will tell you about your traffic and help with conversion information such as what source / medium / keyword to attribute for a Goal Conversion.
_ga	Used to distinguish users.
_gat	Used to throttle request rate.
_gat_b	Used to throttle request rate.
_gid	Used to distinguish users.

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