The successful candidate will be expected to: 1) develop a nationally- recognized research program focusing on consumer marketing and experimental economics. This program could include using experimental economics and/or big data techniques to analyze areas such as food and agricultural product marketing, agricultural policies (e.g., food labeling), consumer behavior, food/agricultural product retail prices and pricing strategies, and consumer demand; 2) teach graduate or undergraduate courses in the Department of Agricultural & Resource Economics; 3) publish in high quality disciplinary and multidisciplinary journals; 4) acquire extramural funding; 5) mentor and supervise students; and 6) participate in service activities of the Depart