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The Senior Marketing Manager, Affiliate Engagement and Experience plays a critical leadership role in driving Affiliate engagement, strengthening community connection, and enhancing the overall Affiliate experience across marketing programs and events.
This role blends strategic marketing and high-impact campaign execution. The ideal candidate is both visionary and execution-oriented; capable of building compelling campaigns while seamlessly managing experiences that reinforce brand consistency and Affiliate value.
This individual serves as a key partner to the SVP of Marketing and cross-functional teams to ensure Affiliate-facing initiatives are strategic, engaging, and aligned with corporate growth objectives.
Key Responsibilities
Affiliate Engagement Strategy, Campaign Development & Creative Leadership
Develop and execute comprehensive Affiliate marketing programs and campaigns aligned with corporate growth objectives.
Lead campaign strategy from concept through execution, ensuring alignment with Affiliate selling needs and brand positioning.
Provide hands-on creative direction and graphic input as needed, ensuring all assets meet elevated, agency-quality brand standards; manage multiple concurrent initiatives through strong project management, prioritization, and workflow oversight to ensure on-time, high-impact execution.
Provide merchandising suggestions to ensure campaigns are commercially relevant and sales-enabling.
Write and oversee campaign copy across all touchpoints including catalogs, flyers, emails, social media, blogs, pitch tools, etc.
Oversee multi-channel execution across WebZone, email, social, and webinars.
Track performance metrics and optimize campaigns to increase Affiliate adoption and ROI.
Identify opportunities to evolve and enhance Affiliate marketing programs to deliver increasing value.
Own outcomes end-to-end, take accountability for results, and continuously improve processes based on lessons learned.
Affiliate Event Engagement & Experience Strategy
Work with the Senior Events Managers to:
Establish the Affiliate engagement strategy for company and industry events to ensure a compelling, brand-aligned experience.
Curate and coordinate engaging programming in partnership with internal stakeholders, ensuring sessions align with Affiliate needs and strategic priorities.
Support executive speaking strategy and content development for events and industry appearances.
Serve as the Affiliate experience lead, ensuring strong communication, energy, and brand consistency.
Drive attendee engagement strategies, including app utilization, session participation, and post-event content amplification.
Knowledge & Skills
Strong graphic sensibility with working knowledge of design tools (e.g., Canva, Adobe Creative Suite) and the ability to provide clear, strategic creative direction.
Demonstrated project management expertise, with the ability to manage multiple high-visibility initiatives simultaneously while meeting deadlines and maintaining quality standards.
Proven ability to lead creative direction and manage projects from concept through execution.
Exceptional communication and presentation skills.
Experience using HubSpot (or similar CRM/marketing automation platform) preferred.
Experience with Adobe, Canva, and similar creative tools required.
Experience with ClickUp or similar project management tools preferred.
Graphic design experience required.
Strong executive presence and ability to work directly with senior leadership.
Data-driven mindset with ability to measure performance and optimize engagement strategies.
Core Competencies
Personal Leadership
Agile and adaptable in fast-paced environments.
Accountable and results-oriented.
Courageous and proactive in driving change.
Strategic & Thought Leadership
Thinks critically and anticipates long-term engagement trends.
Identifies opportunities to innovate Affiliate experiences.
Translates strategy into actionable, measurable programs.
Team & Cross-Functional Leadership
Collaborates effectively across departments.
Communicates clearly and adjusts messaging to varied audiences.
Inspires and engages stakeholders through energy, clarity, and professionalism.
Results Leadership
Manages execution with urgency and precision.
Drives measurable improvements in Affiliate engagement and satisfaction.
Continuously optimizes processes and event experiences to maximize impact.
Travel Requirements
Flexibility for approximately 10% overnight travel to support events and industry engagements.
Qualifications
Education & Experience
7+ years of marketing leadership experience required; B2B experience preferred.
Experience in engagement strategy and campaign execution required.
Promotional products industry experience preferred.
Bachelor’s degree in Marketing, Communications, Advertising, or related field preferred (or equivalent experience)
