The Associate Director of Digital Marketing partners closely with the Director of Enrollment Communications as the office’s second strategic leader, planning and executing digital marketing across email, social, web, and paid media channels. They will work to ensure the department’s work reflects industry best practices while supporting University enrollment goals.

This individual will maintain and enhance our reporting frameworks and digital advertising workflows, including monthly analytics report distribution. They are closely involved with leveraging and optimizing marketing technology platforms: managing websites via WordPress, monitoring site traffic and ad analytics with GA4, and overseeing emails, portals, and reports in our Slate CRM. The Associate Director will serve as a subject matter expert and consultant to academic units and campus partners, offering guidance on digital marketing strategy, CRM capabilities, and communication best practices.

They will also function as a key liaison to our digital advertising agency partner, maintaining our annual media plan, reviewing media recommendations, evaluating performance, and ensuring alignment with goals. They are expected to possess and maintain familiarity with marketing and higher ed industry trends, and to maintain a spirit of innovation that drives the team forward.

Minimum Qualifications

BACHELOR’S DEGREE IN A DISCIPLINE RELATED TO THE AREA OF ASSIGNMENT; OR EQUIVALENT COMBINATION OF TRAINING AND EXPERIENCE. ALL DEGREES MUST BE RECEIVED FROM APPROPRIATELY ACCREDITED INSTITUTIONS.

Preferred Qualification

• 3+ years’ experience running digital marketing campaigns, with deep familiarity in digital advertising (social ad management, SEM campaign management, and familiarity with Google Ad Network/similar digital buying platforms).
• 2+ years experience working in a CMS such as WordPress to create and manage web pages.
• 2+ years experience working in a CRM to create and manage email/text comms, including automations.
• 2+ years supervising staff and providing coaching and direction

About The University of North Carolina at Greensboro

UNC Greensboro, located in the Piedmont Triad region of North Carolina, is a higher-research activity university as classified by the Carnegie Foundation. Founded in 1891 and one of the original three UNC system institutions, UNCG is one of the most diverse universities in the state with nearly 20,000 students and over 2,700 faculty and staff members representing more than 90 nationalities. With 17 Division I athletic teams, 85 undergraduate degrees in over 100 areas of study, as well as 74 master’s and 32 doctoral programs, UNCG is consistently recognized nationally among the top universities for academic excellence and value, with noted strengths in health and wellness, visual and performing arts, nursing, education, and more. For additional information, please visit uncg.edu and follow UNCG on Facebook, Twitter and Instagram.

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