https://stjohnspds.org/

St. John’s Parish Day School
Ellicott City, Maryland

At St. John’s Parish Day School, we believe in nurturing confident learners, compassionate leaders, and joyful childhoods. We are seeking a creative, strategic, and community minded Director of Marketing & Communications to help tell the story of our school and strengthen engagement with current and prospective families.

This dynamic leadership role is ideal for a highly organized communicator who thrives in a collaborative environment and will work diligently to advance the mission of our independent school community. Successful candidates will embrace the collaborative nature of independent schools and enthusiastically participate in the life of the community.

Position Overview

The Director of Marketing & Communications is responsible for developing and implementing strategic marketing and communication initiatives that elevate the visibility and reputation of St. John’s Parish Day School. This role oversees both internal and external communications while ensuring consistent branding, engaging storytelling, and effective promotion of school programs, events, and community life.

The ideal candidate is a proactive self starter with strong design and writing skills, a keen eye for detail, and the ability to manage multiple projects in a fast paced school environment.

This is a full time, 12 month administrative position working closely with the Head of School, Director of Admissions, Director of Development, faculty, staff, and the Administrative team.

Key Responsibilities

Marketing & Brand Management

• Develop and execute marketing strategies that increase awareness, engagement, and enrollment interest
  • Maintain and strengthen the school’s brand identity across all platforms and materials
  • Design compelling print and digital marketing collateral for admissions, advancement, summer programs, and school events
  • Manage all branded promotional materials and merchandise
  • Continuously update and enhance the school website to ensure timely, engaging, and accurate content

Communications & Storytelling

• Create and distribute the school’s weekly newsletter, The Spirit Newsletter
  • Write and edit communications for families, faculty, staff, and the broader community
  • Serve as a key communications partner to school leadership during emergency communications and school wide announcements
  • Capture and share school life through photography, video, social media, and website storytelling
  • Maintain media relationships and coordinate professional photography and videography as needed

Digital Media & Strategy

• Manage and grow the school’s social media presence and online visibility
  • Monitor marketing performance, digital engagement, and advertising effectiveness
  • Research emerging marketing trends, tools, and platforms to maximize outreach and audience engagement
  • Coordinate advertising campaigns and online marketing partnerships

Community Engagement & Events

• Collaborate across departments to promote school events and initiatives
• Support admissions, development, graduation, fundraising events, and community programs
• Assist with planning and promotion of Open Houses and other major school events
• Serve as liaison for yearbook and memory book production
• Participate in school events and community programs as an active and visible member of the St. John’s community

Qualifications

• Bachelor’s degree in Marketing, Communications, Public Relations, Graphic Design, or related field preferred
  • 3 to 5 years of experience in marketing, communications, branding, or related work
  • Exceptional writing, editing, and visual storytelling skills
  • Experience with graphic design platforms, website management, email marketing, and social media management
  • Strong photography and or videography experience preferred
  • Ability to manage multiple priorities while maintaining professionalism and attention to detail
  • Experience in independent schools or nonprofit environments is a plus

Desired Qualities

• Creative thinker with strong initiative
  • Collaborative and relationship oriented
  • Organized and detail driven
  • Passionate about education and community engagement
  • Comfortable working both strategically and hands on

About St. John's Parish Day School

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