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What Product and Solutions Marketing contributes to Cardinal Health
Marketing is responsible for assessing customer needs, market conditions and competition to inform business strategy. Marketing implements the strategy through developing, commercializing and monitoring the appropriate solutions and services.
Product & Solutions Marketing is responsible for defining the solution/service and market strategy and life cycle management including customer need identification, market research, product or service offering, pricing, positioning, promotion, branding and distribution to drive customer loyalty, sales growth and improved profitability.
Job Summary
This role is part of our Consumer Health team. Consumer Health partners with independent and chain pharmacies to provide over-the-counter (OTC), diagnostics, and diabetes products, as well as innovative retail strategies and customer-driven solutions.
This role acts as a Program Manager and is responsible for executing marketing strategies for solutions to differentiate Cardinal Health?s OTC products and to grow revenue, market share, and customer/consumer awareness.
This role develops marketing content and campaigns for a variety of business-to-business and shopper marketing channels. This job coordinates cross-functionally to gain insights and alignment across relevant stakeholders, manages relationships with suppliers, and reports on the performance of marketing campaigns. Primary programs are focused on supporting retail pharmacies and maximizing manufacturer trade funds.
Responsibilities
In conjunction with the Director and product stakeholders from a variety of functions, develops goals and key performance indicators for marketing campaigns for each product and/or service in individual portfolio. Executes marketing campaigns against established goals for engagement metrics, return on investment, and other metrics
Manages content for marketing campaigns using content created by vendors, content from manufacturers, internally-developed content, or a combination. Evaluates quality and alignment with marketing objectives, and coordinates with Legal team to ensure that all content is compliant with relevant regulations and internal policies
Monitors key performance indicators throughout Marketing campaigns and makes minor adjustments to content and customer targeting as necessary. Coordinates with Director as necessary to make significant adjustments in response to poor performance
In coordination with upstream Product Management and Development teams, designs launches for new products, including positioning, marketing mix, and promotions. Manages Sales enablement trainings to ensure that teams have all necessary information to efficient commercialization of the product
Performs straightforward analyses of data from marketing campaigns. Coordinates with business intelligence teams or external vendors as necessary to track performance
Reports on the performance of Marketing campaigns during regular meetings with Director, monthly Sales calls, and meetings with internal product stakeholders. Summarizes and clearly communicates key performance indicators and provides insight on high or low performance
In conjunction with Director, manages relationships with manufacturers that market their products through Cardinal Health. Meets with supplier teams to understand needs, gathers necessary marketing content, and reports on performance of marketing campaigns
Analyzes market research, trends, projections and innovations to formulate concepts for new marketing campaigns and approaches for products and services. Collaborates with Research & Development and Business Development teams to integrate commercial, customer, and technical perspectives
Manages relationships with vendors that provide market research and creative content
Participates in industry conferences and other events in order to promote Cardinal Health?s products and services and to stay abreast of market developments
Communicates with Cardinal Health vendors regarding their marketing needs and challenges
Acquires collateral and material from vendors for Cardinal Health use and distribution
Understands market segments and makes context-driven recommendations to marketing and product development strategy
Implements developed strategies and tactics for both vendors and Cardinal Health
Develops value-add programs as needed
Executes general contract management and administrative duties and general support for senior staff members as needed
Collaborates with internal stakeholders to fulfill applicable financial and operational needs of orders
Communicates with Cardinal Health manufacturers regarding their marketing needs and challenges
Develops collateral and material from manufacturer provided source material for Cardinal Health use and distribution
Implements developed strategies and tactics for both manufacturers and Cardinal Health
Qualifications
4-8 years of experience, preferred
Bachelor's degree in related field, or equivalent work experience, preferred
Ability to apply consumer trends, behaviors and insights to marketing plans
Strong organizational skills with ability to multi-task and prioritize projects effectively with high attention to detail
Advanced experience with Microsoft Excel and other Microsoft Suite programs (Word, PowerPoint, etc.)
Demonstrates analytical skills and curiosity
Strong communication and presentation skills
What is expected of you and others at this level
Applies comprehensive knowledge and a thorough understanding of concepts, principles, and technical capabilities to perform varied tasks and projects
May contribute to the development of policies and procedures
Works on complex projects of large scope
Develops technical solutions to a wide range of difficult problems
Solutions are innovative and consistent with organization objectives
Completes work; independently receives general guidance on new projects
Work reviewed for purpose of meeting objectives
May act as a mentor to less experienced colleagues
Anticipated salary range: $80,900 - $103,950
Bonus eligible: No
Benefits: Cardinal Health offers a wide variety of benefits and programs to support health and well-being.
Medical, dental and vision coverage
Paid time off plan
Health savings account (HSA)
401k savings plan
Access to wages before pay day with myFlexPay
Flexible spending accounts (FSAs)
Short- and long-term disability coverage
Work-Life resources
Paid parental leave
Healthy lifestyle programs
Application window anticipated to close: 07/27/2026 *if interested in opportunity, please submit application as soon as possible.
The salary range listed is an estimate. Pay at Cardinal Health is determined by multiple factors including, but not limited to, a candidate?s geographical location, relevant education, experience and skills and an evaluation of internal pay equity.
#LI-TF1
Candidates who are back-to-work, people with disabilities, without a college degree, and Veterans are encouraged to apply.
Cardinal Health supports an inclusive workplace that values diversity of thought, experience and background. We celebrate the power of our differences to create better solutions for our customers by ensuring employees can be their authentic selves each day. Cardinal Health is an Equal Opportunity/Affirmative Action employer. All qualified applicants will receive consideration for employment without regard to race, religion, color, national origin, ancestry, age, physical or mental disability, sex, sexual orientation, gender identity/expression, pregnancy, veteran status, marital status, creed, status with regard to public assistance, genetic status or any other status protected by federal, state or local law.
Headquartered in Dublin, Ohio, Cardinal Health, Inc. (NYSE: CAH) is a distributor of pharmaceuticals, a global manufacturer and distributor of medical and laboratory products, and a provider of performance and data solutions for healthcare facilities.We are a crucial link between the clinical and operational sides of healthcare, delivering end-to-end solutions and data-driving insights that advance healthcare and improve lives every day. With deep partnerships, diverse perspectives and innovative digital solutions, we build connections across the continuum of care. With more than 50 years of experience, we seize the opportunity to address healthcare's most complicated challenges – now, and in the future.As a global, growing company, we’re able to offer rewarding careers that let you make a positive impact on our customers and communities.